In this episode of the Street Pricing Podcast, host Marcos Rivera interviews Nikita Bykadarov, CEO of Maildoso, a startup focused on improving cold email deliverability. They discuss the challenges of cold email marketing, pricing strategies, customer acquisition, and the importance of deliverability in email campaigns. Nikita shares insights from his journey, including the evolution of Maildoso's offerings, growth metrics, and the value of customer education. The conversation emphasizes the need for startups to focus on solving core problems and adapting to customer needs.

Takeaways

• Maildoso helps ensure cold emails land in inboxes, not spam.
• Pricing strategies evolved from annual to quarterly based on customer feedback.
• Customer acquisition cost is low due to effective cold email strategies.
• Maildoso has grown to over 3,000 customers in under a year and a half.
• Deliverability is the core value proposition of Maildoso
• Customer education is key to improving email marketing success.
• Nikita emphasizes the importance of managing stress as a startup founder.
• The company focuses on solving the core problem of email deliverability.
• Maildoso’s growth is driven by a commitment to value and customer success.
• Iterative improvements in pricing and offerings are essential for growth.

Chapters

00:00 Introduction to Cold Email Solutions

03:03 Pricing Strategies and Customer Acquisition

05:55 The Evolution of Maildoso's Offerings

09:10 Growth Metrics and Customer Success

12:05 Challenges and Future Plans

15:02 Deliverability and Customer Education

17:46 Reflections and Advice for Future Entrepreneurs

Resources:

Nikita Bykadarov LinkedIn: https://www.linkedin.com/in/nikita-maildoso-2b6a6755/

Maildoso Website: https://getmaildoso.com/

Marcos Rivera LinkedIn https://www.linkedin.com/in/marcoslrivera/

Marcos Rivera X https://x.com/PRICINGIO

Pricing I/O https://www.pricingio.com/
Street Pricing Book: https://www.amazon.com/Street-Pricing-Playlist-Leaders-SaaS/dp/1737528010
Want more information?: [email protected]

The Street Pricing Podcast

Welcome to Street Pricing, the only show where proven SaaS (Software as a Service) leaders share their mindset and mistakes in pricing so we can all stop guessing and start growing. Street Pricing is hosted by Pricing I/O CEO and Pricing Coach, Marcos Rivera, sought after slayer of bad pricing. With 20 years of pricing expertise, he has helped price over 200 SaaS products and coached over 100 SaaS CEOs and counting! From the streets of the Bronx to CEO, Marcos wants to take the guesswork out of pricing.